State of AI Adoption by Social-First Marketing Organizations: 2024 Outlook - ERP Spain.com - España y América Latina

Although AI has been used since industry inception, 2023 was the first year where Generative AI (GenAI) has opened a window to its adoption for broader use cases. As Gartner has recently reported on, GenAI will continue to drive greater efficiency and efficacy across a wider range of use cases and have a transformative effect on marketing through 2024 and beyond. Join the CMO Council and Sprinklr for this informative series as Kirill Gil, Master Solutions Specialist for Marketing & Ads at Sprinklr will delve into many of the techniques and strategies leading brands are embracing AI to optimize campaign outcomes. In our first session we will explore how Social Marketing leaders are currently leveraging the power of AI and review what’s in store for the industry in the near future as marketers use it to drive efficiency, increase agility and reduce costs without introducing risks to the brand. Areas of exploration and takeaways from the session will include: • Mapping of AI-driven tool in social marketing operations • Reflection on the year and key learnings from some of the largest marketing organizations • Industry trends that will influence 2024 • Role of Generative AI in automation • AI’s role in facilitating your marketing ecosystem beyond content creation