State of AI Adoption by Social-First Marketing Organizations: Brands in Action - ERP Spain.com - España y América Latina

Although AI has been used since industry inception, 2023 was the first year where Generative AI (GenAI) has opened a window to its adoption for broader use cases. As Gartner has recently reported on, GenAI will continue to drive greater efficiency and efficacy across a wider range of use cases and have a transformative effect on marketing through 2024 and beyond. Join the CMO Council and Sprinklr for the second session in the series as Kirill Gil, Master Solutions Specialist for Marketing & Ads at Sprinklr will dive into the tools, techniques and AI strategies leading organizations are implementing to optimize their marketing campaigns. During the Session we will cover: • In-depth examples of new tools and technologies leading organizations are implementing to leverage Gen AI across their customer engagements • How are largest marketing organizations incorporating new strategies and techniques on utilizing conversational AI • Where and how brands can begin the journey to fully leverage the power of GenAI across their marketing ecosystems