Product and Service Experience Personalization - ERP Spain.com - España y América Latina

“By designing for audience needs, brands can offer relevant and engaging personalized experiences that support and serve individuals.” - Gabe Weiss Product and services experiences for the customer require specific methods and approaches. How do you build an effective product and services experience around the customer that you can personalize? It starts with customer journeys, brands, and an understanding of audiences. But there are specific levers to consider. What are best practices to develop a robust product and services experience and one that can ensure effective personalization? Where do you begin? What makes these experiences unique and what should you consider when building out a personalization strategy for them. We will cover these topics and help you understand how to create an optimal product and services content experience that will support personalization. Gabe Weiss is a seasoned professional with nearly three decades of experience in assisting companies in revitalizing and advancing their digital customer experiences and capabilities. He accomplishes this by leveraging an external customer perspective and employing human-centered design techniques. Throughout his career, Weiss has made significant contributions to Fortune 500 brands spanning various industries, including Financial Services, Technology, Retail/Commerce, Telecom, CPG, Automotive, and Manufacturing. He has held key positions at prominent professional services firms like Sapient, R/GA, and Capgemini. Can’t make it? Register, and we’ll send you a link to watch a recording when convenient. "Let's Talk Personalization" is brought to you by The Content Wrangler by Avenue CX and is sponsored by Heretto.