Unlock the Power of Personalisation with AI-driven Experiences - ERP Spain.com - España y América Latina

Generative AI is disrupting marketing organisations with the promise of time savings, increased personalisation, and changing the way marketers interact with customers. Join us to learn how to unlock efficiency with GPT-enabled campaigns and redefine the limits of personalisation at scale with Generative AI and trusted first-party data, to deliver customer magic across every touchpoint and build lasting relationships. Hear from our Trailblazer Melissa Joy Valdez how BPI is driving personalisation at scale and transforming customer experience. Featured Speakers: • Melissa Joy D. Valdez, Vice President, Head of Project Program Management & Systems Support Division, Customer & Marketing Group, Customer & Marketing Group, BPI (Bank of the Philippine Islands) • Hedy Tan, Senior Account Executive, Salesforce • Reenu Thomas, Solution Engineer, Salesforce