What your customer wants and can't tell you: The power of behavioral economics - ERP Spain.com - España y América Latina

Behavioral economics examines how individuals make decisions and the various factors that influence those decisions. In recent years, it has gained significant attention in the business world, as companies seek to better understand and connect with their customers. By applying the principles of behavioral economics, businesses can develop more effective marketing strategies, improve customer experiences, and increase customer loyalty. In this presentation by Melina Palmer, author of the award-winning book "What Your Customer Wants and Can't Tell You," you'll learn about some core principles of behavioral economics and how they can be applied to business. Using her "behavioral baking" approach, you'll gain practical insights and strategies for better understanding customers' behavior and preferences. Key takeaways from this presentation include: - An understanding of some key principles of behavioral economics and how they apply to business. - Strategies for improving customer engagement and building stronger customer relationships. - Practical tips and techniques for applying the principles of behavioral economics in your work, using Melina's "behavioral baking" approach - And more...