Are You Ready For The Future of Localization? - ERP Spain.com - España y América Latina

Join us for Coffee and Content with Kathleen Pierce, a principal analyst with Forrester, a leading research and advisory firm that helps companies navigate digital transformation. With over 20 years of experience in the tech industry, Kathleen is a recognized expert in the field of customer experience (CX) and has worked with numerous companies to help them improve their CX strategies. We'll chat with Pierce about the trends she's identified while examining the future of localization — the process of adapting a product or service to meet the language, cultural, and other specific requirements of a particular region or market. As the founding principal of User Interface Engineering (UIE), a user experience design school solely aiming to make user experience (UX) designers everyone wants to hire, Spool knows what sells. He's been winning over stakeholders and upper management for years by focusing on selling the vision of a better future. The future of localization is likely to be shaped by several key trends and developments. We'll discuss the major trends, including the increasing use of artificial intelligence (AI) and machine learning (ML) to automate many aspects of the localization process. And we'll chat about the growing importance of delivering localized content that personalized for individual consumers and the impact of ongoing geopolitical and economic changes. Can't make it? Register, and we'll send you a link to watch a recording when convenient. Coffee and Content is brought to you by The Content Wrangler and Heretto, the #ContentOps platform for product, reference, and knowledge content.