The Impact of Storytelling On Customer Experience - ERP Spain.com - España y América Latina

Join us for a chat with Steve Rawling about the role, impact, and value of storytelling as it relates to creating meaningful customer experiences. We'll chat with the former BBC TV journalist, international author, and business storytelling consultant about ways that product information developers, technical writers, and other business writing pros can leverage the power of storytelling to create exceptional experiences for prospective and existing customers. You'll leave understanding how storytelling impacts trust, comprehension, and confidence. COme prepared to ask questions about your content and how you might use storytelling to improve its utility. Rawling has told over 20,000 stories in his career, so he can definitely help you tell yours. Steve's latest venture — a deck of cards called "Storyteller Tactics" — smashed its target when it went live on Kickstarter, raising $100k in a few weeks. It has now sold over 60,000 copies to people in companies like Apple, Facebook, and IBM. We'll give away a free copy of "Storyteller Tactics" at the end of this show. Register: Can't make it? Please register, and we'll send you a link to watch a recording whenever convenient. Coffee and Content is brought to you by The Content Wrangler and sponsored by Heretto, the #ContentOps platform for product, reference, and knowledge content.