Content Operations as Part of Product Lifecycle Management - ERP Spain.com - España y América Latina

Too often, product lifecycles forget to factor in the production and delivery of content into the production environment. More fascinating, this happens when the product *is* content. Senior Product Manager, Roger Hart, has experienced the entire supply chain, from his past work as a content producer through to product marketing and now product management. Roger brings his sage perspective to the topic of ways to prevent the “last-mile” scramble. This is particularly timely, given the complexities of working on new-to-market API-driven products in which the content is, in effect, the user experience. Attendees will learn: 1) How to get product managers to care about content as part of the value chain 2) Ways to talk with product management about content as a value chain 3) Getting the organization to recognize post-sales content as a product asset "Let's Talk Content Operations" is brought to you by The Content Wrangler, and is sponsored by Heretto.