Success Anywhere: Connected Shoppers - The Age of Unified Shopping Experiences - ERP Spain.com - España y América Latina

Shoppers now have more channels and options than ever before. As the line continues to blur between physical and digital channels, shoppers expect brands and retailers to play by their rules — and they have little patience for subpar experiences. Meanwhile, retail executives admit that their organizations are still playing catch-up. Between evolving their customer experience strategies and navigating disparate front-end technology systems, they are striving to implement a unified engagement platform that brings together data across the organization to deliver more relevant and personalized shopper experiences. This webinar will cover four main themes: Shoppers continue to define the new rules of engagement * Loyalty is the new brand differentiator * Brands and retailers are evolving their customer experience strategies * The store will become central to a unified shopping experience