How to Leverage AI for Marketing Attribution and Analytics Success - ERP Spain.com - España y América Latina

Today's customer journeys are non-linear and complex. To optimize marketing spend and ensure ROI, marketers and other business leaders need to understand the performance of different channels and touchpoints on the customer’s conversion path. There is a need for reliable marketing measurement that goes beyond the current simplistic attribution approaches. To succeed you need to understand: o How AI / ML can help build better attribution models; o How to select the right technology to uncover actionable and valuable insights; o The top do’s and don’ts and best practices. Join industry analyst Kashyap Kompella in this webinar on using AI and ML to drive marketing attribution success.