Google Analytics 4 is here: What you need to know now and must do next - ERP Spain.com - España y América Latina

This webinar is brought to you in partnership with In Marketing We Trust and hosted by Acquia. For many years now, marketers have come to rely on Google Analytics to quickly provide visibility into what's going on across their website, and along the way, Google has made many updates to the reporting tool, each time offering greater insights in return for deeper hands-on knowledge of the tool. However, the recent rollout of Google Analytics 4 (GA4) is much more than a standard update. It represents a complete paradigm shift in how data is collected, analysed, and used to guide business decisions. Meaning modern marketing teams need to adapt and grow if they are to keep up. There’s no escaping this – the upcoming switch to GA4 will shake up every market. We’ll see old dominators fall, replaced by a wave of new leaders: smaller companies with smaller budgets but smarter marketing teams – using GA4’s sharper insights, integrations and AI to maximise every touchpoint. These new leaders will convert more, increase customer lifetime value, and improve their overall user experience - without having to ramp up spending. Join us for this free webinar where we will be joined by Benoit Weber, Digital Marketing Analyst from our long-term partners, In Marketing We Trust. In the 1-hour session, will cover everything you need to know to prepare for GA4 - and believe us, you do need to prepare! What you will learn: - The key facts you need to know about GA4: what is it, when is it coming, what will change, and what do you need to do now? - Our recommended 5-step migration approach. - Costs, timelines and user privacy. - The impact on Marketing functions. - The skills needed for success and what to do if this expertise is missing from your organisation. - How analytics can be used to optimise your website and your customer experience. By the end of the session, you'll be armed with everything you need to know to take the next step with GA4.