Enboarder EDGE Episode 2: Designing For Action - ERP Spain.com - España y América Latina

Imagine a workplace where everyone did what you wanted! What a world that would be! Seriously though, there is a field of academic research called Behaviour Design. It explores how we can design our products, services and experiences (and even HR programs!) to result in a specific action. Pretty cool huh. Wanna know what’s even cooler? The pioneer of Behavior Design – Dr BJ Fogg – is the keynote speaker in this episode. Can I get a hell yeah?! BJ is going to take us through his famous Fogg model, unpacking the three key elements that combine to drive action. Then, we have a panel of superstar subject matter experts, thought leaders and HR pros who are going to dive deep into Designing for Action, looking beyond the theory to show you practical ways to start using it in your business. It’s gonna be huge.