The Bold Reset: Structuring for Success in a Data Economy - ERP Spain.com - España y América Latina

The perfect storm of market influences has led to a cookieless conundrum for companies. With a surge in online activity, tightening data privacy controls, third-party cookie deprecation and heightened demand for personalisation, companies are grappling with navigating the new privacy-first CX era. Customer data is now the most valuable asset of every business, and a customer data platform (CDP) is critical to success in a cookieless world. Hosted by Kintu Joseph, Senior Manager, CS ANZ & ASIA, Tealium, gain insight from industry leaders, Ben Poole (Head of Office, 55 Singapore) and David Harling (Managing Director, Moneysmart) on the blueprint for designing the data-driven organisation of the future.