Balancing Global and Local Content for Personalization - ERP Spain.com - España y América Latina

Content personalization proves challenging when a company covers multiple regions throughout the world. Designing content for a diverse, international audience requires catering specific content to each unique demographic. However, what preliminary blueprints need to be outlined to ensure personalization on this scale will be successful? During this session, B2B marketing consultant Pam Didner offers her expertise in best practices for balancing global and local needs for effective personalization. She will offer key insights on proper prioritization when planning campaigns and budgets. Lastly, Pam will offer her knowledge on establishing the right level of collaboration for processes that create content editorial plans and content localization. We will focus on personalization as a key theme throughout the discussion. "Let's Talk Personalization" is brought to you by The Content Wrangler and is sponsored by Avenue CX.