Digital Migration: First party data, demonstrating ROI, and challenges of scale - ERP Spain.com - España y América Latina

As consumers become increasingly digital savvy, retailers and brands have in turn accelerated their digital migration. This migration requires a rethink of data strategy--from how to generate more first-party data to unifying data across all channels in real time, to tools and measurements needed to demonstrate ROI. In this panel discussion, experts from Anheuser-Busch InBev, Clorox and Treasure Data will share perspectives on: • First-party data, data enrichment, and the impact of losing third-party cookies • Engage consumers beyond products and transactions • Approaches to privacy compliance