Using Data to Enhance the Customer Journey and Mitigate Supply Chain Challenges - ERP Spain.com - España y América Latina

Supply chain constraints are making it more difficult for retailers to get the right products to the right customers at the right time. But with an effective data management strategy, marketing and service teams can proactively engage and communicate with high-value customers when out-of-stocks and shipping delays occur. Register for this webcast to learn how to effectively gather, organize and analyze data, even as new channels and privacy policies emerge. You’ll learn how to: · Use loyalty program and other first-party data to engage with top customers when out-of-stocks or shipping delays affect product availability and delivery times · Enhance personalization capabilities both for loyalty program members and lookalike customer segments · Integrate data from new service channels and transform it into high-value insights · Capitalize on zero- and first-party data opportunities in preparation for a “cookie-less” future.