Conversation with IDC: Achieving great CX and time-to-value with a CDP - ERP Spain.com - España y América Latina

There is no doubt that businesses must focus on Customer Experience (CX). It’s been a top business priority in the last nine Global Insights surveys conducted by IDC, but actually meeting customer expectations for CX continues to be a challenge. With digital acceleration, businesses have access to larger volumes and more variety of data from more channels, but there is a huge chasm between having data and being able to use it to activate CX for business success. In this webinar, David Wallace, Research Director for the Customer Intelligence and Analytics market and member of the Customer Experience Management Group at IDC, and Renat Gersch, Sr. Director of Product Marketing at Treasure Data, will share the latest research and perspectives on: · Top challenges for achieving great customer experiences · Technology and process decisions required to effectively address CX challenges across the organization · How CDPs help accelerate time to value, drive privacy compliance, and elevate marketing decision making · Critical considerations for selecting the right CDP