Total Business Impact: Powering Nextgen Digital Experience Using Drupal & Acquia - ERP Spain.com - España y América Latina

Today’s leading brands engage with their customers and prospects through a variety of devices and touch-points. This is particularly true here in Asia and the broader APAC regions, where consumers are continuing to increase their use of digital products and services. This poses a challenge for organisations that seek to use data and technology to personalise and deliver timely and compelling experiences to people across multiple channels. In this 20-minute fireside chat, we discuss: - Connecting new ideas with business realities - Delivering and managing content to create integrated cross-channel experience - Continue evolving realistically with multiple channels so that it is manageable - What are the primary metrics for business impact and how technology can power this digital experience?