Data-Driven Personalisation: The paradigm shift that the retail industry needs - ERP Spain.com - España y América Latina

The retail industry was forced to think beyond just physical stores and leverage different digital avenues to connect with their customers better; all thanks to the pandemic and the systemic change that it brought. A new, phygital way of doing business is here to stay. Recent retail trends have witnessed an exponential rise in how the customer journey is defined or interpreted, including multiple touchpoints, recommendations, virtual tours and so on. There are no two ways about it; personalisation lies exactly at the intersection of data and content. In this webinar, Ritesh Gurung, Srijan and Acquia’s Jeffrey Lin discuss how brands can engage with customers better through personalisation by using data to create relevant, engaging and impactful content and drive more conversions and revenue.