2022 State of the CDP: Key Findings for Tackling the New Age of Data - ERP Spain.com - España y América Latina

Given the changing customer data landscape, the question is no longer why do you need a Customer Data Platform (CDP), but instead which one is best suited for your organization’s needs. That’s why in this webinar, we’ll be talking through key findings from our brand new 2022 State of the CDP report to help you prepare for the year ahead! In this report, we surveyed over 1000 marketing and business leaders globally to better understand how they’re planning to use a CDP in the coming year. We’ll also review key findings like: - The top areas where executives believe technology will have the biggest impact this year - Why 87% of marketers are expecting to increase tech spend in 2022 - Ways marketers are using a CDP to drive digital transformation and keep up with the trends in the landscape