Improving Health Care Provider (HCP) Targeting Using Dataiku - ERP Spain.com - España y América Latina

Determining a Health Care Provider's (HCP) propensity to prescribe is crucial to improve sales force effectiveness and grow sales in the pharmaceuticals industry. During this workshop, we'll show you how to use Dataiku to identify physicians with the highest propensity to prescribe a product using a machine learning model built in a low-code manner. We will be using historical sales data, marketing campaign data, calls and event attendance data in order to build and deploy a robust prediction pipeline. The HCP propensity model can be used in many different lines of business to improve decision process around next best action, marketing messaging, sales targeting, and more.