Data Democratisation: Unlocking Data to Deliver Optimal Customer Experience - ERP Spain.com - España y América Latina

Are your data silos empowering your marketers to personalise and enhance CX, or are they bottlenecking their insights into customer behaviour? Pulling the customer data you need shouldn’t be as painful as pulling teeth. Today, every part of an organisation from marketing to business analysts to customer support needs fast access to customer data to create effective experiences. Making smarter, more valuable data-driven decisions starts with embracing data democratisation. Join experts from Acquia and Bounteous as they demonstrate how granting marketers access to the data they need will empower them to create better customer experiences at every touchpoint. In this webinar, you'll learn: Why you need to democratise your data What happens when data is not democratised How different groups in your organisation benefit from data democratisation What you need to support data democratisation across the organisation