Transforming Customer Data into Insights: The Marketer's Guide to CDPs - ERP Spain.com - España y América Latina

It's a brave new world for marketers. Consumers are shopping and engaging with brands across more digital channels than ever, and customer loyalty is all but up for grabs. In the wake of COVID-19, brands are searching for tools and strategies to increase agility, retain customers, and meet new digital expectations. When it comes to understanding your customers, one solution stands out amongst the rest - the customer data platform (CDP). In this webinar, experts from Acquia and Wunderman Thompson will discuss how marketers can achieve customer-centric, data-driven marketing with a CDP. You will learn: - How organisations have adapted to changing consumer behaviour by providing a customer-first experience. - The top benefits you can expect from using a CDP, including: customer experience, regulatory compliance, and business benefits - How to build a long-term strategy for using a CDP—and how to get going quickly