Audience Hijacking — How This Script-Based Attack Can Kill Online Business - ERP Spain.com - España y América Latina

According to W3Techs, more than 94% of websites rely on in-browser scripts to create better customer experiences. But third-party scripts have also created an expanded threat surface that bad actors are eager to exploit. Unwanted ads, pop-ups, and banners can be costly to the user experience and your bottom line, with an estimated 1 in 4 website transactions lost due to what we call audience hijacking. Even Google acknowledges that this type of in-browser script attack is the most common user complaint about Chrome. This session explores several aspects of audience hijacking: Different ways online audiences can be hijacked The security and risk implications of this new attack vector How today’s digital businesses can fight back and prevent these problems from persisting