Future-proofing end to end people based marketing - ERP Spain.com - España y América Latina

Shifts in consumer expectation means B2C brands are looking for ways to take advantage of the host of benefits that leveraging customer data can bring to their marketing including driving personalisation, insight and true omnichannel customer experience. Customer Data Platforms (CDP’s) are a technology layer that enables organisations to reach these goals and whilst CDP’s are a key centre-piece for a sound Martech stack investment and strategy, there are also other factors including interoperability, training, culture, resource amongst others that ultimately affect the ability for brands to extract the most value from the solution. For greater success in the future, it is critical that brands ensure their Martech stack can effectively identify prospects in the early stage of the sales cycle, prior to landing on owned media channels, by taking ownership of their first party data and developing the ability to measure acquisition across media in the cookieless world. Join David Keens, Vice President of Product at Acxiom EMEA to discover how brands can implement a best in class end-to-end acquisition solution across strategy, analytics and technology to deliver customer experience beyond imagination.