Inside three retailers ‘bringing the magic back’ to stores - ERP Spain.com - España y América Latina

"The pandemic has accelerated numerous trends and shifts in the fashion and retail sector, and fuelled debates and reignited discussions around the role and relevance of stores in how customers will shop after the pandemic and beyond. Retailers are going to have to make some bold decisions. As today’s digitally driven, convenience-focused customers become ever more demanding, stores need to evolve, innovate and rewire for the future. From innovative new technology, elevated customer service and clienteling opportunities, through to meaningful experiences and upping the productivity of staff, The UK Fashion Bible, Drapers & Salesforce invite you to watch this exclusive mini-documentary exploring the best in retail innovation, cutting edge shop design and the latest trends for store strategy. In this video we take you behind the scenes of three industry-leading stores, from high end to high street: ● Luxury retailer Browns new Brook Street store, powered by parent company and online giant Farfetch ● Global sportswear leader Adidas and its ‘local’ Oxford Street flagship ● Zara’s connected ‘digital store’ and new, industry-leading Store Mode functionality"