CPG CMOs Use New Operating Models & Outcomes-Based Measurement as Key to Growth - ERP Spain.com - España y América Latina

CMO Marketing leaders are absolutely focused on empowering teams to accelerate innovation, and work in new ways to build resonant consumer relationships, realizing nothing short of a total, integrated approach across ALL technology, data, and teams that will drive success. But, What changes need to be made to the operating model? What new technology and tools will have the most impact? How do I get my organization on board? Join the talk with marketing experts, Danica Konetski, Industry Principal for CPG at Treasure Data and Carole Irgang, C-suite marketing professional and founder of Red Shoes Marketing as they discuss their thoughts on the new Marketing Blueprint and learn the importance of: • Outcomes-based measurement • Insights everywhere • Leveraging the total brand ecosystem