Digitally Evolving Credit Unions: A Business Case for Transformation - ERP Spain.com - España y América Latina

Digital transformation seems unattainable, expensive, and risky to many credit unions already faced with more change than they would like. Join us to hear from industry experts who will demystify this market buzzword and provide the business case for why the current pandemic climate may be the best time for making value change to digital operations. These three executive women bring interesting perspectives with real-life stories on transformation dos and don'ts from first-hand experiences. Lauren Kessler is a Digital Strategist at PeFed Credit Union. She brings a unique perspective that blends data analytics, customer experience, and business strategy. She has successfully rolled out complex digital campaigns from start to finish requiring cross-organizational coordination and delivering significant quantifiable results. Shannon Frost is VP of Marketing for the Coca Cola Credit Union. She brings a strategic perspective to how a Credit Union's goals can be achieved through digital campaigns to drive member satisfaction and success. She effectively leverages digital member experiences and data analytics to grow business while helping members improve their quality of life. Karen Diamond is VP of Enterprise Accounts at pureIntegration and moderator for the panel. She brings a cross-industry perspective to how digital transformation can help Credit Unions address key business challenges such as strengthening member engagement, leveraging data to gain member insight to anticipate needs, and bridging legacy systems with new initiatives.