Marketing Analytics Mythbusting: This Is Why Your Marketing Reports Sucks - ERP Spain.com - España y América Latina

Good marketing reports are (a) useful and (b) easy to consume. So you’re doing it wrong if you’re using a 90-slide PowerPoint deck to explain how your last campaign went. Join Alight’s Matt Hertig on July 29 as he explains a better way to report on marketing performance. Sign up for this month’s Q&A, and you’ll learn about the 5-1-5 Rule, the difference between optimization insights and value insights, and why PowerPoint is the devil. Got a question about marketing analytics? Send them to [email protected], and Matt will do his best to answer them during our live session!