Marketing Analytics Mythbusting: Software Doesn’t Come with a Magical Data Fairy - ERP Spain.com - España y América Latina

It’s the single dumbest thing about marketing analytics software. The sales guy makes it sound like you just need to push a button and, poof, out come the insights. No special skills or training required. But it never, ever works like that. To make your software run as promised, you either need a magical data fairy to wave her wand over it — or you need human beings who can set up campaign tracking, build models and keep your data flowing. On June 24, join Alight’s Matt Hertig as he breaks down all the expertise you need — that software alone can’t provide — to launch a high-performing analytics program. Got a question about marketing analytics? Send them to [email protected], and Matt will do his best to answer them during our live session!