Customer Data Platform: Build vs Buy - ERP Spain.com - España y América Latina

It is an on-going debate whether companies should buy or build a software solution to satisfy your company's latest demand. This is a question that every company faces at some point during its growth. By now lines of businesses in most organisations have recognised the power of data-driven marketing - how it increases engagements and helps the business to understand customers’ preferences, behaviours and intents. With the increase in demand for tools to create a single view of each of their customers and being able to create a unique personalised purchase journey, Customer Data Platforms have come into the MarTech landscape. Naturally, it also prompts the same question - Build or Buy? In this webinar, Neill Brookman, Director of Solution Engineering EMEA, and Dorothy Chong, Marketing Manager EMEA, will discuss what are the key areas that organisations should take into consideration when searching for the right solution whether it is building your own, or buying out-of-the-box.