Boosting Your Business in COVID Times: Marketing and Pricing Optimization - ERP Spain.com - España y América Latina

It's vital for Retail & CPG industries to adapt to rapidly changing consumer demands in challenging environments, so, we are thrilled to be inviting you to our new virtual series highlighting the use cases capable of boosting your business in a, particularly challenging time.   In our first edition, Rata Jacquemart, Data Scientist at Dataiku, will discuss Pricing & Marketing optimization and cover numerous topics, including; how to build your discount optimization engine, personalized promotions, and media performance assessment tool's that will all help you to start making a change within your organization.  As Darwin said, “It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable to change.” Speaker Bio: Rata Jacquemart is a data science project leader at Dataiku, helping customers in various industries building real & measurable business impacts with data science. She holds a PhD in Robotics & applied Mathematics. Before joining Dataiku, she was a data scientist for multiple top companies as the Boston Consulting Group (BCG GAMMA), fifty-five and Telenor where she specialized in retail/ e-commerce, CPG and Telco industries. Before starting her data science journey, she was a researcher in robotics and remote sensing leading projects in using satellite data for Agriculture and Meteorology applications.