Let's Talk Personalization: Why Companies Fail and How to Succeed - ERP Spain.com - España y América Latina

Join us for the first episode of "Let's Talk Personalization" when we speak with global content strategy expert Val Swisher, who just published a book on the topic of delivering personalized experiences at scale. Watch the show to learn the top reasons content personalization efforts fail and to discover strategies and tactics to avoid them. Swisher will make a case for following a proven framework for content personalization that you can use to help ensure success by avoiding the pitfalls discovered by others. You'll leave understanding the role that both content and content strategy plays in successful personalization programs. And, you'll gain clarity on the requirements for standardization to produce individualized content experiences at scale.