How a CDP Can Solve the Identity Crisis - ERP Spain.com - España y América Latina

Session 3 of our Masterclass Series: Preparing for Life Beyond the Third-Party Cookie Ever since third-party cookies started going away, a new term began popping up called the universal identifier. Everyone from IAB Tech Lab’s DigiTrust, the Advertising ID Consortium, and TradeDesk’s Unified ID 2.0 have proposed new identifiers to help advertisers better understand and market to their customers. So which one should you be thinking about to help identify your customers that are about to become anonymous? In this session, we’ll be talking about identity - and how you should be thinking about identity in a world without third-party cookies. Join to learn: - How a CDP can help you build up an identity graph and stitch together the right pieces of data in order to map a consumer’s journey to all of his or her devices for a unified view crucial to campaign planning and analysis - Strategies for authentication - How you can encourage your customers to form more one-to-one relationships with you