How Real-Time Customer Data Is Powering Retail’s Transformation - ERP Spain.com - España y América Latina

The COVID-19 pandemic was the catalyst for many retailers to digitally transform how they operate across the whole organization — from ecommerce to stores, from contact centers to demand planning. Retailers have a lot more customer data than before but also are engaging with customers on new channels at significantly higher volume. Retail TouchPoints’ Director of Content + New Media Alicia Esposito sits down with Thomas Kurian of Treasure data to discuss how holistic, real-time customer data access across the organization is powering connected customer experience journeys. See how Treasure Data can help deliver real-time, personalized engagement. Learn more at: www.treasuredata.com/retail