State of the CDP: Key Findings to Help You Adapt to the New Digital Era - ERP Spain.com - España y América Latina

The rapid shift to digital channels during COVID-19 was only one change among many for marketers in 2020. Along with this increased digital demand, third-party cookies have started to crumble and strict data privacy laws are being passed all while marketing budgets are being cut. So what is the key to adapting to these changes in 2021? In our new State of the CDP report, we surveyed 300 marketers in the US across 5 major industries to find out and found that those challenges have solidified the CDP’s positioning in the center of organizations’ marketing stacks. Tune in to this panel to see our key findings like: - Why CDPs have become vital to marketing success - 6 ways marketers are adapting to change with a CDP - How to find a CDP that makes integration easy - 3 important factors to help you quantify CDP ROI - Why data privacy and compliance continue to be a top priority