Data Storytelling for Marketers | How to Develop Insights That Resonate - ERP Spain.com - España y América Latina

More than half of CMOs and senior marketers are disappointed in analytics because they aren’t getting the useful, actionable insights they expected. But you can change the dynamic and make your analytics come alive with good data storytelling. It’s a set of skills for making your reporting and insights more targeted, more relevant and ultimately more valuable to your end-users. In the first installment of our Data Storytelling for Marketers series, you’ll learn how to: - Identify the questions that your analysis should be answering - Structure reporting so that it’s easier to produce valuable insights - Showcase marketing’s impact in terms that users can clearly understand