Attribution 101 | Why Marketers Need Data-Driven Attribution Now - ERP Spain.com - España y América Latina

Get up to speed on one of the most daunting tools for optimizing marketing: data-driven attribution. In the latest session in our attribution series, Alight Analytics’ Matt Hertig will break down how marketers can use data-driven attribution to gain a more accurate understanding of what tactics and channels are truly creating ROI. If you’ve got questions about data-driven attribution — or about anything related to marketing analytics — submit during the live session or email them ahead of time to [email protected]!