Social CRM: La Estrategia CRM adaptada al nuevo entorno digital - ERP Spain.com - España y América Latina
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Lunes 28 de Oct, 2013
Social CRM: La Estrategia CRM adaptada al nuevo entorno digital
11:30 - 12:30 hs GMT+1
La llegada del entorno 2.0 ha puesto de relieve la necesidad que tienen las empresas de transformarse pero esta transformación supone un cambio en dos ámbitos: el interior y el exterior.
Las compañías han de asumir que, dado que el entorno ha cambiado, éstas han de hacerlo también. Sí, es esencial tener una estrategia dirigida a entender, anticipar y responder a las necesidades de los clientes (y conseguir así ese “valor añadido” que nos diferencie de la competencia), pero en un entorno social como es el actual, donde los usuarios ya tienen voz, y pueden opinar/responder/criticar/alabar lo que les gusta, las compañías han de ver al Social CRM como una ayuda, puesto que les permite recoger información muy valiosa que, bien gestionada, será de gran ayuda a la hora de mejorar las relaciones con los clientes, conocer mejor las necesidades reales de éstos e, incluso, aumentar la fidelización.
El Social CRM implica, por tanto, un cambio de mentalidad y de actitud: escuchar y explicar.
Hora
11:30 - 12:30 hs GMT+1
Video del webinar
Organizador
Adesis
Junio / 2025 • 267 webinars
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TODOS RFP
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Publicado el 13-Jul-2018 • 20.14hs
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TODOS RFP
Plantilla RFP para software de gestión de Recursos Humanos
Publicado el 26-Abr-2018 • 20.15hs
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Transportes Casos
Panorama Consulting analiza el fallo del ERP de Luthansa de febrero del 2023
La consultora Panorama Consulting hace un análisis del fallo del ERP de Luthansa del pasado febrero del 2023 debido a un fallo en Data Center. ... Leer más ►
Publicado el 20-Oct-2024 • 17.41hs
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Distribución-Mayoristas Casos
Prodware monta la Gestión de Centro Logístico de 21.000 m2. con Microsoft Dynamics 365 Business Central
Publicado el 12-Mar-2024 • 13.37hs
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Industria y Fabricación Casos
Maquinaria para la Construcción Kobelco implanta ERP-EAM IFS Cloud para 8000 usuarios en 11 países
Publicado el 12-Mar-2024 • 13.37hs
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Teoría
El alto coste en software de quedarte en la fotografía y no en la radiografía
Soya es un hombre de 50 años de la prefectura japonesa de Ibaraki. Es motero y un día decide crearse una cuenta en Twitter. Sube fotos frecuentemente, pero no tiene mucho éxito, apenas unos pocos me gusta y algún que otro mensaje de respuesta. Sin embargo, de pronto cambia su estrategia y empieza a recibir muchos me gusta en cada una de las fotos que sube: se ha convertido en influencer. ... Leer más ►
Publicado el 22-Dic-2021 • 14.37hs
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Alimentación y Bebidas Producto
Directorio de software ERP para Alimentación
Publicamos directorio de software y consultores ERP para el sector de producción alimentaria. Además podrá encontrar un informe en inglés de TEC sobre ERP para la Industria de Procesos. Contenido patrocinado por Ekon España. ... Leer más ►
Publicado el 12-Mar-2024 • 13.35hs
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Distribución-Mayoristas Producto
ERP para Distribución: Directorio de Productos
Publicado el 1-Mar-2022 • 14.42hs
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TODOS Producto
Las Historias de usuario nos ayudan a crear productos increíbles
Publicado el 17-Jul-2020 • 14.02hs
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Pivotal CRM Ver más »
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Pivotal CRM en Banco Corpbanca [Caso práctico]
Publicado el 3-Feb-2016 • 12.17hs
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