The power of audio: Building customer connections and boosting loyalty - ERP Spain.com - España y América Latina

Audio is booming. Consumers are spending 30% more time listening to spoken word audio, including podcasts and news. And 43% listen daily, with 48% listening an average of two hours a day. A big percentage of those are podcasts, which will reach 112 million listeners in 2021. That's why audio is an incredibly powerful way to reach customers, and brands that do it right can increase personalization, consumer convenience, and customer loyalty. Learn how to add audio to your marketing mix in this VB Live event. Attendees will learn: - How brands can include both branded audio and media, and user-generated media in their go-to-market strategy - The benefits of branded audio media - How offering services, or partnering with audio forward companies, to generate or support quality audio can provide a competitive advantage and differentiation Speakers: - Sripal Mehta, Senior Director, API Platform, Dolby Labs - More to come!