Retail Brief Ep. 5: Trending retail use cases powered by real-time customer data - ERP Spain.com - España y América Latina

Previously aired live at the National Retail Federation (NRF) show in 2021. Many retailers had to alter business operations and uplevel digital competency to accommodate pandemic-induced changes. Contact centers emerged as a critical engagement channel in the customer journey. To deliver a profitable, truly omnichannel customer experience, teams across the organization need real-time access to holistic customer data. In this session, industry experts will address topics such as: -Key trends driving the need for omnichannel experience hubs -Use cases enabled by accessible, holistic, real-time customer data -Opportunities for contact centers powered by customer data platforms