Unlocking the Full Potential of Big Data with Privitar and Cloudera - ERP Spain.com - España y América Latina

Back in 2013, Forrester Research coined the phrase, “The Age of the Customer,” to mean where customers, not companies, are driving business decisions. Since then progressive organisations have been trying to leverage big data environments to know, understand and serve their customers better. To support this, organisations are feeling pressure more than ever to provide growing data science functions and hungry analytics teams with access to an increasing number of valuable datasets, at the right time. However, many organisations have struggled to break data silos, and data use is also increasingly impeded by data privacy policies and procedures. Many organisations are constantly balancing data’s dual status as an asset and liability. Join us to see Cloudera's Carlos Zorzin and Privitar's Andrew Hinde, discuss the opportunity and challenges for organisations that are looking to maximise the value of data by unlocking the full potential of big data.