(EU Edition) Retail Brief Ep. 1: Fuel digital transformation in crisis mode - ERP Spain.com - España y América Latina

Digital transformation plans are accelerating as retailers strive to reimagine customer experiences. In the past, retailers have been frustrated with their inability to deliver superior customer experiences across digital and in-store channels. The COVID-19 crisis has not only made those disconnects more obvious, but also required many retailers to rethink the role of the store. A recent McKinsey report recommended that as retailers reset to open stores safely, they will face changed consumer behavior and therefore need to radically accelerate in-store omnichannel experiences. Looking ahead, the ability to unify and utilize customer data across multiple channels will only become more important as retailers enter the “new normal.” Join this webinar to learn: -How real-time customer insights help design holistic online-offline customer journeys; -What a Customer Data Platform (CDP) is and how it supports omnichannel experience design; -How a CDP supports efficient omnichannel fulfillment and personalized in-store service.