(EU Edition) Retail Brief Ep. 2: Key Trends for Today’s Shopper - ERP Spain.com - España y América Latina

Consumer behavior is constantly evolving, that is nothing new ― but the onset of the COVID-19 pandemic has accelerated this ongoing evolution like never before. Thanks to stay-at-home orders, social distancing mandates, and overall safety concerns, customers have already drastically altered the way they shop — changes that retailers may have to contend with for years to come, leading to many questions and concerns about the future. Will shoppers continue to shop from home now and well into the future? Will click-and-collect and curbside pickup continue to be pivotal? Will trip planning become commonplace? As retail transitions to recovery mode and stores begin to resume some semblance of normalcy, retailers are investing heavily to meet this ‘new normal’ and provide consumers with not only a safe, but engaging path to purchase. This webinar will explore RIS’ recent Evolving Shopper Trends special report, highlighting: · The key trends every retailer needs to know · What technologies have become must-haves in the new normal · How savvy retailers are leading from the front and setting the standard for success Thought leaders from RIS and Treasure Data will discuss the report and what retailers can do to leverage the key trends, and where companies should be investing to ensure they continue to meet the wants and needs of fickle consumers.