(EU Edition) Retail Brief Ep. 4: Clienteling Do's and Dont's - ERP Spain.com - España y América Latina

Connecting with and capturing the attention of shoppers amid a sea of shopping options is a near-impossible feat. But with clienteling technology and fresh customer data at their fingertips, retail associates both in-store and in contact centers can set the standard for a rewarding and memorable customer experience. This RIS webinar, will examine how having real-time shopper data at their disposal is helping associates provide personalized service that can turn a casual shopper into a loyal customer. It will explore some of the key technologies and capabilities that retailers must consider when developing their clienteling strategy as they look to meet the needs of a changing marketplace. In addition, the panel of retail thought leaders will provide some vital do’s and don’ts that can help guide retailers as they transition traditional in-store customer service for a digital-first world. From contact centers to profitable omnichannel experience hubs: Powered by real-time data Many retailers had to alter business operations and uplevel digital competency to accommodate pandemic-induced changes. Contact centers emerged as a critical engagement channel in the customer journey. To deliver a profitable, truly omnichannel customer experience, teams across the organization need real-time access to holistic customer data. In this panel discussion, leading experts will address topics such as: • Key trends driving the need for omnichannel experience hubs • Use cases enabled by accessible, holistic, real-time customer data • Opportunities for contact centers powered by customer data platforms