How National Debt Relief Transformed D2C Marketing - ERP Spain.com - España y América Latina

Nicole Rothman, Director of Acquisition at National Debt Relief, shares how her team used a Customer Data Platform (CDP) to unify customer data and gather insights on the consumer journey. With these insights, National Debt Relief tailored their brand experience on Facebook and scaled their efforts to acquire leads more efficiently and effectively. After this session, you'll be able to: -Gain visibility on the customer experience -Deliver a tailored brand experience -Leverage customer intelligence to personalize and effectively scale on Facebook -Apply lessons learned from CDP implementation examples to your own company