How Apache Ignite Powers Real-Time Subscriber Offers for a Leading Telecommunications Company - ERP Spain.com - España y América Latina

In this webinar, we will discuss the creation of a real-time subscriber campaign engine built on Apache Ignite(R) and Teradata for one of the most important telecommunication companies.

The telecommunications company deployed a recommendation engine that provides over 7,000,000 relevant marketing offers every day to their subscribers. The engine includes functionality for control/target group segmentation, subscriber contact policies, and contact history mechanics.

To build this engine, we helped them create a 4 TB Apache Ignite cluster which connects to a WSO2 Streaming Integrator processing engine and a Teradata RTIM (Real-Time Interaction Manager) cluster.

The company uses the Ignite machine learning libraries to analyze their subscriber responses to more effectively target future offers. This architecture provides a holistic view of real-time interactions for every subscriber. It also can react immediately to market changes.

By the end of this webinar, you will understand:

- the deployed architecture,

- how Ignite machine learning helps power the engine,

- and the new capabilities this campaigning engine provides the telecommunications company as part of their digital transformation.