Five fundamentals of killer mobile engagement - ERP Spain.com - España y América Latina

 Sponsored by IBM Silverpop

Speakers:
Josh Rochlin, Mobile Customer Engagement Leader, IBM Silverpop
John Koetsier, VP of Research, VentureBeat

Consumers are constantly on the move and always eager to engage with any brand that will make their lives better. Smart marketers recognize the need to combine mobile into the overall brand experience but, why are so many businesses failing to keep up? 

Behavior is changing quickly. Consumers may start an interaction on one device on the go, transition to a tablet at home or in the office, and subsequently interact in person. These consumers are expecting a seamless experience that today is fragmented. Successful marketers realize that the experience must be integrated to live up to the brand across all touch points but as marketing channels continue to proliferate, it is extremely challenging to get the full picture of what that individual customer experience looks like.

After this webinar you'll have insights to

•Gain new techniques to enrich the customer experience by understanding and acting on behaviors, preferences and sentiment;

•Deliver amazing and integrated mobile experiences at every single touchpoint of your brand;

•Engage your customers in the moment with contextually relevant interactions; and

•Move beyond marketing campaigns to manage the overall experience along the customer journey.