Tracking, seeing, understanding: How top marketers make data-driven decisions - ERP Spain.com - España y América Latina

 There’s more marketing data available than ever, and that’s exactly why it’s so challenging to truly make sense of it all. While cloud-based data platforms have accelerated the availability and access of marketing data, it hasn’t made the marketer’s job any easier. It’s just the opposite. ‘Mo’ data, mo’ problems.’
VB Insight’s new research on analytics shows that brands plan to increase their spending on the category by a whopping 73 percent over the next 3 years. For big market cap B2C companies, it’s closer to a 100 percent increase.

The trouble is most marketing organizations are lukewarm on both how good their own insights are and how good their business partners are at making their insights actionable.

This webinar will cover how top marketers are using marketing data to their advantage and driving huge value with data. 

Attendees will:
* Learn the primary objectives for marketing analytics organizations today
* Get an overview of the massively complex marketing data ecosystem. We counted 800+ vendors in use across 10 key marketing use cases
* Understand and be able to outline the top vendors available for every use case, who's meeting expectations and who's lagging
* Gain guidance for the types of advanced analysis your marketing organization needs to be investing in now to compete for customer relevance

This webinar will be based on Jon Cifuentes' VB Insight report, published August 21, 2015.