The 3 product experimentation pitfalls & how to avoid them - ERP Spain.com - España y América Latina

To make the most of the products they design, product teams need to keep iterating, time and again. Experimentation is an incredibly powerful technique — the trick is choosing the right metrics to measure. Choose the wrong ones and you've A/B tested yourself into a hole, and sent your product in exactly the wrong direction. It's time wasted, opportunities wasted, and a big hit to your budget. Join this VB Live event now and come away with a blueprint for avoiding the experimentation mistakes and faulty A/B testing habits that can lead product teams down the wrong path, the common errors product teams encounter, tips to avoid pitfalls, and more. Registration is free here! You'll learn about: -The most common mistakes product teams make when running experiments -Which metrics correlate best with your business’s success -Strategies to scale experimentation across multiple teams and squads -How the world’s top technology companies are able to experiment on all product decisions Speakers: -Jon Noronha, Director of Product Management at Optimizely